Free offer audit — lbi.studio

Before you start

Write your offer in one line.

How to answer

Write what you sell, the way your homepage says it. You will see this line again on each question.

Your offer in one line

Press Enter to start.

Rough check, not a verdict

Who it is for
A result
A number or time frame

Question 1 of 6 · The first screen

What does a visitor see in five seconds?

Your offer Not written. Answer from what your homepage says.

How to answer

Open your homepage and look only at the first screen, without scrolling. Better still, ask someone who does not know your business to look for five seconds.

The first screen: what a visitor can find The headline says what you do and who it is for. Test: could a stranger finish the sentence “This company helps ___ to ___”? One clear next step is visible without scrolling. A button or line that says what to do next, such as “Book a site visit”. Nothing else competes with that step on the first screen. Count the buttons and menu items. Each one is another decision.

Studio note Noted

No offer line written, so answer from what your homepage says.

Question 2 of 6 · The result

What will I get?

Your offer Not written. Answer from what your homepage says.

How to answer

Open your homepage in another tab. Tick a line only if a visitor can find it without asking you.

The result: what a visitor can find It says what the buyer gets, in the buyer's own words. Test: could a buyer repeat it to a colleague without your jargon? It includes a number or a date you can stand behind. Examples: “in 30 days”, “by 15 March”, “12 enquiries a month”. Tick it only if it is true.

Studio note Noted

The first screen: nothing ticked.

Question 3 of 6 · How likely it feels

Will it work for me?

Your offer Not written. Answer from what your homepage says.

How to answer

Look for proof on the homepage and on the pages a buyer would open next. Tick a line only if you can point to it.

How likely it feels: what a visitor can find It shows a client like the buyer. A name, a quote or a case from the same type of business or the same problem. It shows a past result. What changed for a client, with a figure or a date. It shows stages the buyer can stop at. For example: audit first, then the build. The buyer decides again after each stage.

Studio note Noted

The result: nothing ticked. Proof counts for more beside a clear result.

Question 4 of 6 · The time

How long will it take?

Your offer Not written. Answer from what your homepage says.

How to answer

Look for dates and durations on the homepage and the pages about your process. Tick a line only if you can point to it.

The time: what a visitor can find It offers a short first step with a date. Examples: “a site visit this week”, “first draft in 5 days”. It says how long the whole project takes. A range is fine, such as “6 to 8 weeks”.

Studio note Noted

How likely it feels: nothing ticked. Halfway, and the first three score the same.

Question 5 of 6 · The effort

How much will it ask of me?

Your offer Not written. Answer from what your homepage says.

How to answer

Read your homepage as a busy owner. Tick a line only if the page says it in plain words.

The effort: what a visitor can find It says what you do for the buyer. Name the work you take off them, for example “we write the texts” or “we prepare the paperwork”. It says exactly what you need from them, and when. Example: “one 30-minute call, then your approval on day 5”.

Studio note Noted

The time: nothing ticked.

Question 6 of 6 · The enquiry

What happens when I ask?

Your offer Not written. Answer from what your homepage says.

How to answer

Go through your own enquiry form as a visitor would, from the button to the confirmation. Tick a line only if it is true today.

The enquiry: what a visitor can find It shows a price, a price range, or how the price is set. Even “projects start at €X” or what drives the price helps. The enquiry form has three fields or fewer. Name, contact and one line about the project. The rest can wait for the first call. It says when the visitor will hear back. Example: “We reply within one working day.” Only write it if you keep it. It says what happens after they ask. Example: “We call you, listen for 20 minutes, then send a scope and a price.”

Studio note Noted

The effort: nothing ticked. No visible next step on the first screen, so check how a visitor finds this form.

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Check what your homepage tells a buyer.

Write your offer in one line.

What does a visitor see in five seconds?

What will I get?

Will it work for me?

How long will it take?

How much will it ask of me?

What happens when I ask?